{"id":309,"date":"2023-06-06T13:49:12","date_gmt":"2023-06-06T13:49:12","guid":{"rendered":"http:\/\/www.mattsongs.com\/?p=309"},"modified":"2025-05-09T15:13:36","modified_gmt":"2025-05-09T15:13:36","slug":"coffees-journey-through-covid-19-what-changed-and-what-didnt","status":"publish","type":"post","link":"http:\/\/www.mattsongs.com\/index.php\/2023\/06\/06\/coffees-journey-through-covid-19-what-changed-and-what-didnt\/","title":{"rendered":"Coffee\u2019s Journey through COVID-19: What Changed\u2014and What Didn\u2019t"},"content":{"rendered":"

The COVID-19 pandemic turned everything on its head, from how people understood their health, to work schedules, travel ability, and more. <\/p>\n

One routine that has stayed constant, however, was America’s love for coffee.<\/strong> COVID may have changed where <\/em>and how <\/em>Americans drink coffee, but never how much<\/em>. The latest edition of the National Coffee Data Trends (NCDT)<\/a> report, released last month and based on surveys conducted in January 2023, illustrates coffee\u2019s continued recovery, renewed growth, and unique staying power as COVID-19 has moved out of its most acute phases.\u00a0\u00a0<\/p>\n

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91% of past-week coffee drinkers now buy coffee away from home at least once per week.  <\/em><\/figcaption><\/figure>\n<\/div>\n

Unsurprisingly, due to quarantines and shifts to work from home in many industries, the pandemic resulted in a massive increase in drinking coffee at home and a similarly significant decrease in drinking coffee away from home.  <\/p>\n

Between January and July 2020, coffee consumption outside of the home fell by almost 20%. While past-day coffee drinking away from home remains below pre-pandemic levels, it has rebounded almost 13% since then, showing a clear path toward recovery.  <\/p>\n

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Now that COVID restrictions have eased, coffee drinkers are returning to their pre-pandemic routines. 91% of past-week coffee drinkers now buy coffee away from home at least once per week.  <\/p>\n

And, as Americans are getting back to work in offices, coffee is getting back to work too. In the most recent polling, 32% of Americans reported having an in-office coffee station, up 6% since mid-pandemic (January 2021).  <\/p>\n

Coffee was not completely immune from lasting pandemic impacts, of course. Just like many restaurants continue to use QR-code menus, and office buildings keep refilling hand sanitizer dispensers, some new coffee habits appear to be here to stay.  <\/p>\n

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Source: 2023 National Coffee Data Trends<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n

The Spring 2021 NCDT report (mid-pandemic), found that 30% of Americans had discovered new coffees they could enjoy at home, and 23% had purchased a new coffee machine for their household. For some coffee drinkers, trying new things meant doing less work at home and leaning into convenience: between January 2020 and January 2021, drive-through usage among coffee drinkers skyrocketed by nearly 30%.  <\/p>\n

App usage also jumped significantly during the beginning of the pandemic. From January to July 2020, app usage among past-week coffee drinkers buying coffee outside the home jumped by more than 60%.  <\/p>\n

The appeal of options like drive-through, apps, and delivery seems to have staying power. App usage (29% of past-week coffee drinkers) has declined somewhat from its peak in July 2020 (39%) but remains above the 24% observed in January 2020.  <\/p>\n

Similarly, drive-through use (currently, 59% of past-day coffee drinkers who bought their coffee outside the home) has declined from pandemic peaks (62%) but remains well above the pre-pandemic rate of 48%.  <\/p>\n

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In the face of the unprecedented challenges brought on by COVID-19, coffee has proven its remarkable resilience. The coffee experience has transformed — as have many aspects of our daily lives — but coffee seems to have weathered the pressure of the pandemic and come out maintaining its position as America\u2019s favorite beverage. <\/p>\n

Learn more about the NCA’s National Coffee Data Trends<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The COVID-19 pandemic turned everything on its head, from how […]<\/p>\n","protected":false},"author":1,"featured_media":311,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/309"}],"collection":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/comments?post=309"}],"version-history":[{"count":2,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/309\/revisions"}],"predecessor-version":[{"id":316,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/309\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/media\/311"}],"wp:attachment":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/media?parent=309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/categories?post=309"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/tags?post=309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}