{"id":599,"date":"2025-06-03T13:51:12","date_gmt":"2025-06-03T13:51:12","guid":{"rendered":"http:\/\/www.mattsongs.com\/?p=599"},"modified":"2025-06-06T16:02:44","modified_gmt":"2025-06-06T16:02:44","slug":"bulletproof-rebrands-without-focusing-on-mold-and-toxicity","status":"publish","type":"post","link":"http:\/\/www.mattsongs.com\/index.php\/2025\/06\/03\/bulletproof-rebrands-without-focusing-on-mold-and-toxicity\/","title":{"rendered":"Bulletproof Rebrands Without Focusing on Mold and Toxicity"},"content":{"rendered":"<div><img width=\"620\" height=\"465\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"attachment-large size-large wp-post-image lazyload\" alt=\"Bulletproof New Look\" style=\"margin-bottom: 15px\" loading=\"lazy\" data-src=\"http:\/\/www.mattsongs.com\/wp-content\/uploads\/2025\/06\/Bulletproof-620x465-1.jpg\"><\/div>\n<p>&#160; After a meteoric rise in popularity through the 2010s fueled in part by a message from its founder that coffee has mold that makes you weak, Seattle-based coffee and&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#160; After a meteoric rise in popularity through the 2010s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/599"}],"collection":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/comments?post=599"}],"version-history":[{"count":2,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/599\/revisions"}],"predecessor-version":[{"id":602,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/posts\/599\/revisions\/602"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/media\/601"}],"wp:attachment":[{"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/media?parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/categories?post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.mattsongs.com\/index.php\/wp-json\/wp\/v2\/tags?post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}